The Brief
OptiExperts | Shopify Plus Agency partnered with SnugglePals, a brand creating jumbo-sized weighted and non-weighted stuffed animals designed for comforting, giftable “snuggly” experiences. We delivered a CRO-led Shopify revamp built around performance-driven UX, restructured PDP storytelling to highlight key differentiators like ultra-soft feel, weighted glass beads, and heatable/coolable comfort, and tightened mobile-first CTA flow for faster buying decisions. As part of the rebuild, OptiExperts improved merchandising around SnugglePals’ bundle for shipping savings and reinforced trust through quality and mission-led brand cues (“Bigger, Heavier, Cuter, With Purpose”). Our Shopify speed optimisation programme reduced friction across key templates to help the storefront load faster, convert higher, and scale demand across their best-selling SnugglePal range and premium blanket line.
Industry
Toys
Project
Optiexperts Membership
Technology
Shopify Store Maintenance
Shopify Web Development
Shopify Speed Optimization
Website
www.thesnugglepals.com
Some of our work that we are pretty damn proud of . . .
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