Shopify CRO Experts Driving Growth Through A/B Testing and Behavioral Analysis.
Our conversion rate optimization services, SiteLab, give Shopify and Shopify Plus brands access to a dedicated CRO team focused on structured experimentation, A/B testing, performance improvement, and sustainable conversion growth. We've delivered:
+139% conversion uplift in 3 months (from 2.22% to 5.31%)
+97% increase in add-to-cart events
+104% increase in checkout reach
Consistent testing with clear KPI reporting
Shopify Development
Shopify Design
Technical Support
Growth Strategy
Unlock your website’s potential and supercharge conversions with our Shopify Conversion Rate Optimization.
Our CRO agency specializes in helping Shopify and Shopify Plus store owners optimize conversion rates and drive sustainable growth. We offer expert services in Shopify web design, development, app integration, speed optimization, custom app development, and strategic consultancy. Our Shopify CRO Agency, delivered through a membership offering, focuses on improving user behavior and increasing conversion rate optimization at every stage of the customer journey.
Whether you're a small business or a large enterprise, our expert team is here to enhance your store’s performance and deliver a seamless customer experience.
Understanding How Conversion Rate Optimization Drives Ecommerce Growth
Conversion Rate Optimization (CRO) focuses on enhancing your Shopify store to increase the percentage of visitors who take a key action — most commonly completing a purchase. The goal is to eliminate friction, build buyer confidence, and create a smooth, intuitive customer journey.
At OptiExperts, we specialize exclusively in CRO for Shopify and Shopify Plus stores. Our approach blends data-driven analysis, user experience insights, and structured testing to generate measurable performance gains. Whether your objective is higher revenue, fewer abandoned carts, or improved average order value, our Shopify CRO services are designed to maximize your store’s potential and support sustainable, long-term growth.
Unlock Strategic Growth Through Expertise, Insight, and Execution
Hiring a dedicated Shopify CRO agency gives your business access to a specialized team focused entirely on performance and growth. At OptiExperts, we combine ecommerce strategy, UX design, development, and analytics to identify where your store is underperforming and why. We don't just offer recommendations - we implement, test, and iterate using real user data. Working with a CRO agency means you can move faster, avoid guesswork, and make informed decisions that increase revenue, boost customer retention, and improve every stage of the user journey. With Shopify expertise at the core of our approach, we act as a true extension of your team to drive measurable, repeatable success.
From Audit to Execution: A Strategic, Data-Led Approach
Effective CRO isn’t based on guesswork — it’s a structured, repeatable process built on data, research, and continuous iteration. At OptiExperts, our Shopify CRO process begins with a detailed audit of your site’s performance, combining analytics, heatmaps, and customer behavior analysis to uncover friction points. We enhance this process with the power of AI, helping us uncover deeper insights, automate testing workflows and prioritize actions more intelligently. We then develop a hypothesis-driven roadmap, prioritizing actions based on potential impact and effort. Through A/B and multivariate testing, we implement changes across key touchpoints — from homepage and navigation to product pages and checkout — to improve conversion rates and user experience. Every test is monitored for statistical significance, with results reported clearly against defined KPIs. Our process isn’t one-size-fits-all; it’s tailored to your audience, goals, and technology stack to ensure measurable, scalable improvement.
Let’s Talk Ecommerce, Shopify & Shopify Plus Solutions.
We are a Shopify agency partnering with ambitious brands of all sizes to craft exceptional e-commerce experiences. Ready to elevate your store? We're here to help.