Our Team
Raja Abdul Mooez
Founder and CEO
Faris Khan
Shopify CRO-Focused Developer & Designer | Speed Optimization Expert
Abdul Haseeb
Growth Marketing Manager & UED Specialist
Saif Ullah
AI Engineer
Muhammad Saad
Intern
Muhammad Tayyab
Managing Director
Muhammad Kashif
Google & Meta ads Expert
The story of OptiExperts,the Shopify Experts agency
We combine data-led strategy with creative and technical excellence to deliver ecommerce experiences engineered for growth. Our multi-disciplinary team of Shopify designers, developers, CRO specialists, and strategists works as a reliable long-term partner for brands looking to increase conversions, speed, and revenue. As an accredited Shopify Experts agency and recognised Shopify Plus Partner, we push boundaries through best-practice development, advanced functionality, and modern, conversion-focused design. Our experience spans multiple industries including fashion, beauty, food, lifestyle, and DTC brands—giving every project a commercially informed perspective that helps stores stand out and perform.
Every strategy we deliver is tailored, insight-driven, and grounded in real customer behaviour—optimising core KPIs while improving the journey from first visit to checkout. We understand the investment brands make in paid traffic, marketing, and acquisition, which is why we focus relentlessly on on-site performance to maximise ROI. Acting as an extension of your internal team, we offer full-scale Shopify builds, migrations, ongoing support, integrations, and growth consultancy. We’re forward-thinking, transparent, and proactive—challenging assumptions where needed and building close partnerships focused on long-term ecommerce success.
We are Shopify Experts accredited.
Shopify is the chosen platform by hundreds of thousands of merchants globally and select and trusted agencies are awarded Shopify Experts accreditation and we are proud to be a listed Shopify Experts agency.
Shopify offers a wide range of features, the reasons for it's popularity include the one single account dashboard to run a store with each for business owners and marketers, network of apps and integrations in the Shopify app store for anything you can imagine, alongside other amazing features and tools such as an advanced content management system, easy to use templates with detailed documentation on complex requirements. Shopify offers everything from domain names, hosting alongside easy integration with channels such as youtube, experts marketplace, email flows, landing pages. We can then support you with Shopify website design, development, SEO services, a/b testing, strategy, bespoke theme development, app development, migration from platforms such as Magento, BigCommerce, Woocommerce, and more.
Our Approach
We believe high-performing ecommerce websites should be engineered around sales, inventory efficiency, and a frictionless buying journey—not just aesthetics. Our approach is driven by clear performance principles that set us apart from traditional agencies, combining CRO, speed optimisation, and data-led strategy into every project. Known for our proactive support, transparent communication, and results-driven mindset, we’re proud of the outcomes we deliver for our clients—reflected in strong testimonials, proven case studies, and real on-site marketing wins. As trusted Shopify Experts and a recognised Shopify Plus Partner, we focus on building scalable solutions that help brands sell more, faster, and with confidence.
People-first agency.
Of course, as a multi-disciplinary ecommerce team of specialists and professionals, combined, form a highly skilled Shopify agency & consultant. We are relentless in our pursuit to deliver the most creative, best-in-class and data-driven Shopify experiences and customer experience. However, everything we do is built on a foundation of trust, independence and empowerment that we call being people-first. We've crafted an environment open to challenge, that fuels the need of personal-growth and confidence to deliver the very best solutions for our merchants.
We're remote-first amongst a culture of independence without control through micro-management. We believe this in turn gives our team the creative freedom to go the extra mile, think differently and offer the very best service within the Shopify platform ecosystem. We place focus on our merchant's experience as much as our employees, to create a core culture & community of people that really care. Our foundation of people-first is the essence of how we bring such value & difference to our merchants investment on personal and commercial level.