Our Team

Raja Abdul Mooez
Founder and CEO

Amad Ali
Senior Shopify Dev

Faris Khan
Frontend Developer and Speed Expert

Zia UL Islam
Junior Developer

Abdul Haseeb
Intern

Saad Ahmad
Intern

The story of OptiExperts,the Shopify Experts agency
Established in 2018, Charle was formed out of a passion & knowledge to build performance-driven e-commerce websites that combine data-first decisions with the power of creative excellence. We bring together the skills of a diverse ecommerce team form a reliable ecommerce partner for ambitious brands. As an accredited Shopify Experts agency, we push the boundaries of creative design and build websites using cutting-edge development tools & practices. Our expert experience spans across a multitude and field of sectors and industries such as food, beauty, fashion, furniture & more - giving all of our projects a diverse eye to help your brand stand out.
We deliver bespoke design and development on Shopify & Shopify Plus, the world's fastest-growing and most reliable ecommerce platform to craft a range of functions pushing what is possible. Our ecommerce strategies are brave, insightful, and customized to our merchants whilst using historical data to help us deliver improvements to core KPIs and consider the customers experience from visit to checkout experience.
We understand the investment into ads, ppc, marketing / advertising and delivery meaning we strive to deliver outstanding on-site experiences to your customers to maximize commercial performance. As a diverse team of expert designers and developers, we work closely with our clients as an extension of their team. We offer both full scale project builds, on-going support & asistance alongisde for web design, development, integrations strategic services. We are forward-thinking, not afraid to speak our mind and operate with communication and close working relationships at our heart. Charle is a Shopify Expert you can trust, ready to take your ecommerce strategy to the next level?

We are Shopify Experts accredited.
Shopify is the chosen platform by hundreds of thousands of merchants globally and select and trusted agencies are awarded Shopify Experts accreditation and we are proud to be a listed Shopify Experts agency.
Shopify offers a wide range of features, the reasons for it's popularity include the one single account dashboard to run a store with each for business owners and marketers, network of apps and integrations in the Shopify app store for anything you can imagine, alongside other amazing features and tools such as an advanced content management system, easy to use templates with detailed documentation on complex requirements. Shopify offers everything from domain names, hosting alongside easy integration with channels such as youtube, experts marketplace, email flows, landing pages. We can then support you with Shopify website design, development, SEO services, a/b testing, strategy, bespoke theme development, app development, migration from platforms such as Magento, BigCommerce, Woocommerce, and more.

Our Approach
We are a Shopify Experts agency who believe ecommerce websites should be built with growth, sales & orders, inventory products and conversion-centricity at their core to deliver the best results and success. Three core values, govern everything we do at Charle as experienced and trusted Shopify Experts. We believe our approach sets up far apart from competitors and other businesses in the industry. We boast outstanding customer support, proud of our previous reviews / client testimonials and pride our portfolio examples of Shopify on-site marketing strategies & case studies.
People-first agency.
Of course, as a multi-disciplinary ecommerce team of specialists and professionals, combined, form a highly skilled Shopify agency & consultant. We are relentless in our pursuit to deliver the most creative, best-in-class and data-driven Shopify experiences and customer experience. However, everything we do is built on a foundation of trust, independence and empowerment that we call being people-first. We've crafted an environment open to challenge, that fuels the need of personal-growth and confidence to deliver the very best solutions for our merchants.
We're remote-first amongst a culture of independence without control through micro-management. We believe this in turn gives our team the creative freedom to go the extra mile, think differently and offer the very best service within the Shopify platform ecosystem. We place focus on our merchant's experience as much as our employees, to create a core culture & community of people that really care. Our foundation of people-first is the essence of how we bring such value & difference to our merchants investment on personal and commercial level.