Chatelier Cosmetics

OptiExperts | Shopify Plus Agency partnered with Chatelier, a high-performance luxury skincare brand built around natural, organic, ethical, sustainable, and cruelty-free formulations. For a trust-led category like beauty, we focused on the most valuable real estate on the site: the PDP fold. Using hero products like Eye Lift™ (“Vogue’s Best Eye Cream”), we engineered a scroll-free conversion layer, stronger hero media, proof-led positioning, and mobile-first CTA + variant ergonomics so paid traffic sees benefits and can buy instantly. We then increased basket-building by strengthening routine-based upsells through “Complete the routine” pairings and clearer pathways into curated sets, guiding shoppers to complete a regimen instead of a single item. Alongside Shopify speed optimization and CRO iteration, we reduced decision friction, improved purchase momentum, and created a faster, higher-converting storefront designed to scale globally.