Unimaginable Foods

OptiExperts | Shopify Plus Agency partnered with Unimaginable Foods, a Los Angeles-based brand on a mission to “future-proof” everyday snacks by replacing soil-degrading mono-crops with climate-resilient plants like pulses. We took their Figma designs and translated them into a custom Shopify build, engineering a faster, cleaner storefront experience that supports D2C conversion goals. To sharpen buying clarity, we structured product storytelling around their functional range, Unimaginable Lattes inspired by the Gut x Brain axis (positioned for mental + digestive wellness) and their better-for-you snack formats so benefits land instantly and shoppers can choose confidently. We also reinforced their sustainability-led brand narrative with proof points surfaced in their own community messaging, including dairy-free latte positioning and an initiative to plant trees tied to multipack purchase helping align brand trust with conversion. With Shopify speed optimisation and CRO iteration, the result is a Figma-to-Shopify storefront that loads faster, communicates value faster, and converts better as Unimaginable scales product drops and retention.