Shopify Personalisation App Increasing Cardology AOV
Custom gifting experience built for higher AOV
The Brief
Cardology wanted to increase average order value while giving customers a more meaningful gifting experience. OptiExperts designed and developed a custom Shopify personalisation app that adds a £5 upgrade directly to the product journey. Shoppers can choose photo and message, photo only, or message only, then customise the inside note with image controls, typography, and text formatting. The app also lets customers choose whether the card is sent to them or directly to the recipient, with immediate or scheduled delivery options. A final review step confirms every detail before the personalised card is added to cart. The result is a streamlined, five-step experience that introduces an additional revenue opportunity without disrupting the core purchase flow or forcing customers through a separate personalisation process.
Industry
Gifts
Project
Optiexperts Membership
Technology
Shopify Custom App Development
Shopify Product Personalisation
Shopify Conversion Rate Optimization
Website
cardology.co.uk
How Card Personalisation Works
A simple five-step personalised gifting experience.
Some of our work that we are pretty damn proud of . . .
Increase Shopify AOV With Personalisation
Increasing Shopify average order value is not always about pushing customers to buy more products. For Cardology, OptiExperts created a custom Shopify personalisation app that adds extra value to the product customers are already purchasing. Shoppers can personalise their pop-up card with photos, messages and delivery preferences through a simple guided experience. The paid personalisation upgrade creates a natural upsell opportunity directly on the product page, helping increase revenue per order without disrupting the core buying journey. By combining Shopify custom app development, conversion rate optimisation and product personalisation, the experience was designed to support higher AOV while making each purchase more meaningful and convenient for the customer.
