The Brief
24K9 partnered with OptiExperts to improve conversions without increasing ad spend. Using Shoplift, the team launched a structured A/B testing program focused on product confidence, urgency, trust, friction reduction, and value messaging across product pages. Instead of relying on assumptions, every change was validated with real customer data. Within days, tests were running, providing clear insights into what improved buyer behavior. The results were a 139% increase in conversion rate (2.22% to 5.31%), a 97% increase in add-to-cart events, a 104% increase in checkout reach, and a 79% increase in completed purchases. Beyond the metrics, 24K9 adopted a repeatable, data-driven CRO process that now guides ongoing optimization across the customer journey, helping the brand scale revenue through continuous testing rather than increased acquisition costs.
Industry
Pets
Project
Optiexperts Membership
Technology
Shopify Conversion Rate Optimization
ShopLift A/B Testing
Shopify Web Development
Shopify Web Design
Website
www.24k9.com.au
Some of our work that we are pretty damn proud of . . .
Why Conversion Rate Optimization Matters
Conversion Rate Optimization (CRO) helps ecommerce brands increase revenue by improving the shopping experience instead of increasing advertising spend. At OptiExperts, we use structured A/B testing, product page optimization, user behavior analysis, and data-backed experiments to identify what drives more conversions, add-to-cart actions, and completed purchases. Every test is built around a clear hypothesis and measured against real business metrics, allowing brands to make confident decisions based on evidence rather than assumptions. Whether you're optimizing product pages, checkout flows, trust signals, or value messaging, our CRO process focuses on sustainable growth through continuous testing and measurable improvements.
