24k9

24K9 partnered with OptiExperts to improve conversions without increasing ad spend. Using Shoplift, the team launched a structured A/B testing program focused on product confidence, urgency, trust, friction reduction, and value messaging across product pages. Instead of relying on assumptions, every change was validated with real customer data. Within days, tests were running, providing clear insights into what improved buyer behavior. The results were a 139% increase in conversion rate (2.22% to 5.31%), a 97% increase in add-to-cart events, a 104% increase in checkout reach, and a 79% increase in completed purchases. Beyond the metrics, 24K9 adopted a repeatable, data-driven CRO process that now guides ongoing optimization across the customer journey, helping the brand scale revenue through continuous testing rather than increased acquisition costs.