How We Helped 24K9 Achieve a 139% Conversion Rate Lift Through PDP Optimization
Turning Clicks into Conversions: A CRO Success Story
At OptiExperts, we help growing eCommerce brands unlock the full power of Shopify Plus—not just by designing beautiful stores, but by making every visitor more valuable .In this case study, we explore how we helped 24K9, a pet wellness brand based in Australia, increase their conversion rate by 139% and improve ROAS—without spending a dollar more on ads.
If you’re struggling with high bounce rates, abandoned carts, or low ROAS despite good traffic, this is for you.
About the Brand: 24K9
24K9 is a premium dog supplement brand focused on joint support and long-term pet health. With a loyal customer base and growing traffic from paid ads, their team wanted to better convert incoming sessions into sales.
Despite great products, the brand’s Product Detail Pages (PDPs) lacked the persuasion power required to drive consistent conversions—especially from cold traffic.
The Approach: Strategic PDP Optimization
1. “See it in Action” Button
We added a button that showcased the product being used—featuring pet owners giving supplements to their dogs.
2. Urgency Signals: “Running Low” Alerts
We embedded live inventory prompts like “Only 3 left in stock” based on dynamic inventory tracking.
3. Reviews, UGC & Trust Badges
We featured high-quality customer testimonials, photos of happy dogs, and badges like “Vet Recommended,” “Money-Back Guarantee,” and “Secure Checkout.”
4. Size Guide + Returns Clarity
Pet products often require reassurance on dosage and fit. We introduced an easy-access size chart and simplified the return policy wording.
5. CTA Styling & Placement
We refined the Add to Cart button with bold contrast, ensured mobile thumb-reach placement, and placed trust messaging (“30-day money-back”) directly below.
6. Bonus Value: Free Dog Training PDF
To improve perceived value, we offered a free dog training guide with every purchase—positioned as a bonus, not a discount.
Results: Conversion Impact After Optimization
Here’s what happened after the new product page went live:
| Metric | Before | After | % Increase |
|---|---|---|---|
| Conversion Rate | 2.22% | 5.31% | +139% |
| Add to Cart Events | 949 | 1,873 | +97% |
| Checkout Reached | 656 | 1,336 | +104% |
| Purchases | 486 | 870 | +79% |
This CRO uplift translated directly into bottom-line gains—with zero additional traffic costs.
Why This Strategy Worked
The success of this project lies in understanding user behavior. We didn't just "make things prettier." We:
Eliminated friction at key decision points.
Added micro-conversions and reassurance throughout the funnel.
Focused on intent alignment, not vanity design.
Made every PDP element work toward one outcome: conversion.
Final Thoughts: Product Page = Profit Center
Product pages are often the most undervalued asset in eCommerce.
While many brands focus on driving traffic, we believe in making the existing traffic more valuable.
If your store is getting visits but not converting, your PDPs might be the leak in your revenue funnel.
Work With OptiExperts
At OptiExperts, we specialize in growth-first Shopify Plus builds and CRO strategies. Whether you need a full site migration, performance audit, or PDP redesign, we’re here to help.
📩 Let’s talk Shopify growth : info@optiexperts.co.uk