From Figma to Function Custom Shopify store for Bounce Back

At OptiExperts, we build high‑performance, conversion‑driven Shopify Plus stores for modern eCommerce brands. Bounce Back a wellness brand focused on fast‑acting hangover relief strips came to us with a vibrant, product‑first Figma design and a mandate to turn that creative vision into a fast, reliable storefront. This explains the business problem, the process and tools we used, the measurable outcomes.

The Problem (slow store risk, low conversion risk)

Bounce Back already had a well‑structured Figma design, but translating static designs into production can introduce bloat and friction that slow stores down and depress conversion. The brand needed pixel‑perfect execution without heavy page builders, mobile‑first speed across devices, a clear education layer for first‑time buyers, and a bundling strategy to lift average order value (AOV). In health and wellness specifically, transparent product information is also non‑negotiable: shoppers want to understand ingredients, benefits, and usage at a glance or they abandon. Put simply, the risk profile was clear, ship a visually correct but slow site and conversion suffers; ship a fast site without education or trust cues and conversion suffers. We had to deliver both.

The Process (tools & techniques)

We built a custom, lightweight Shopify Plus theme instead of relying on app‑heavy builders. The theme uses clean Liquid templates, modular sections, and JSON‑driven layouts that mirror the Figma component library one‑to‑one, ensuring spacing, typography, and interactive states remain faithful to the design. Progressive enhancement lets animations feel polished on capable devices without hurting performance elsewhere, and accessibility is baked in via semantic landmarks, robust focus states, and sensible heading structure.

To increase AOV without adding drag, we modeled 2‑pack and 3‑pack bundles natively as product/variant configurations tied to inventory. This keeps the PDP, cart, and checkout snappy and removes the fragility that comes with third‑party bundle apps. Value messaging and price deltas are presented contextually, so the upsell is obvious but never pushy.

The Results (measurable numbers)

The storefront maintained full design fidelity while achieving and strong mobile performance validated against Core Web Vitals. The PDP’s four‑section education system increased on‑page engagement (scroll depth and tab interactions) without adding load time, Image delivery via WebP and lazy loading reduced transfer sizes versus legacy formats, contributing to faster first contentful paint. Together, these improvements produced a faster, clearer path to purchase that supports both first‑time and repeat buyers.