Aromely Case Study

Aromely Case Study

Transforming Scents. Optimizing Experiences. Scaling Revenue.
Powered by OptiExperts | Shopify Plus Agency

A Scented Story Meets Strategic Thinking

At OptiExperts, we believe that great ecommerce isn’t just about code and conversion—it’s about emotion, design, and strategy working together. So when Aromely approached us, it wasn’t just about optimizing a store.
It was about honoring a powerful origin story—a father’s promise to create comfort at home—and translating that emotional foundation into a high-performing Shopify Plus experience.
From their smart diffusers to their luxe fragrances, Aromely blends technology and lifestyle in a way that deserves equally thoughtful digital execution. That’s where we came in.

About the Brand

Aromely isn’t just about diffusers—it’s about transforming homes and lifestyles through smart scent technology. Inspired by a father’s love for his daughter, Aromely blends technology, design, and emotion to deliver a luxurious, 5-star aroma experience 365 days a year. With a mission to redefine how people live and breathe at home, Aromely has grown into a leader in the smart diffuser space, combining elegant decor with high-performance scent systems.

The Challenge

Despite a strong product and emotionally resonant brand story, Aromely’s Shopify store faced challenges across key performance areas:

Low conversion rates on Product Detail Pages (PDPs)
Weak merchandising opportunities in the cart
Suboptimal store speed affecting mobile engagement
Limited personalization and AOV growth levers
No clear experimentation framework for optimizing design and user experience

Aromely needed a performance-driven approach to unlock revenue potential without increasing ad spend.

The Strategy

OptiExperts proposed a holistic e-commerce optimization plan, built around:

1. A complete PDP redesign to increase conversions and engagement

2. Checkout & cart optimization with custom bundling logic and smart suggestions

3. Performance enhancements to improve Core Web Vitals

4. Split-testing and experimentation using Visually.io

5. customization using Shopify’s API to drive AOV and personalization dynamically

6. Complete code-based enhancements (replacing costly third-party apps)

7. Our approach was anchored in boosting Revenue per Visitor (RPV) while preserving Aromely’s elegant brand aesthetic.

The Execution

Over a focused period, our team delivered:

✅ PDP Redesign: Crafted a user experience that educates, inspires, and guides shoppers toward conversion, complete with optimized visuals, trust signals, and social proof
✅ Custom Cart & Bundles: Rebuilt the cart experience to increase upsells and bundling opportunities, directly influencing AOV
✅ Checkout Optimization: Improved flow and reduced friction points, increasing completion rates
✅ Speed Optimization: Reduced load times across critical pages to enhance mobile UX and SEO rankings
✅ Visual A/B Testing: Deployed multiple split tests through Visually.io to validate every UX and conversion-focused change
✅ API-Based Personalization: Built custom logic to suggest product pairings based on behavior—entirely through Shopify’s native capabilities, without additional app costs

The Results

Within weeks of implementation, Aromely saw a strong uplift in performance across key areas:

  • Cost Savings: We eliminated over $500/month in third-party app expenses, totaling $6,000+ annually
  • Average order value improved with the introduction of bundled recommendations and personalized cart logic
  • Revenue per visitor grew measurably, with more users completing high-value purchases
  • Site speed improvements contributed to better mobile experience and SEO
  • Conversion rates increased significantly following the PDP redesign and testing

All of this was achieved without increasing paid media spend—proof that smart CRO and platform customization deliver real results.

Ready to Elevate Your Shopify Plus Store?

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